Urban Eats Campaign
Motion Design
Creative Direction
The client sought to refresh their brand identity to emphasize their commitment to sustainability and natural ingredients. Objectives included building brand recognition, appealing to health-conscious consumers, and aligning the visual identity with their mission-driven values.
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A key takeaway from this project was the power of bold visual storytelling in capturing the essence of a brand.
CityBites Café tasked us with creating a campaign to promote their new athletic wear collection. The focus was on showcasing the functionality and style of their products through dynamic motion graphics and high-energy visuals. We developed a series of ads that emphasized the brand’s commitment to performance and innovation. Objectives included driving awareness, increasing sales, and solidifying Stride Apparel’s position as a top choice for active lifestyles.
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