Momentum Fitness Campaign
Client
Apex Wellness Co.
Date
11.10.2023
Type
Development
Creative Direction
The client’s goal was to introduce their new line of smart home devices to a tech-savvy audience. Objectives included crafting a bold campaign that emphasized innovation, showcasing product features through motion design.
A major lesson from this project was the importance of consistency in branding to create a strong and memorable market presence.
Apex Wellness Co. needed a cohesive visual identity to differentiate themselves in the competitive consulting market. The goal was to create a modern and professional brand that conveyed trust and expertise. We developed a sleek logo, a versatile color palette, and comprehensive brand guidelines to ensure consistency across all platforms. Objectives included building brand recognition, creating a polished and professional look, and supporting Eclipse Co.’s growth in the consulting industry.
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